Process

Five phases. Clear scope. Clean handoff.

01

Discovery

I start by understanding the business, the buyer, and what the website, app, or tool needs to help people do.

Share context, goals, constraints, and any existing materials.

Key actions

  • Review the business context, offer, and project goals.
  • Clarify what the visitor needs to understand or do.

Outputs

  • Project direction
  • Fit check on scope and budget shape
  • Recommended next step
02

Scope

I turn the right-sized solution into a concrete plan with deliverables, boundaries, and communication expectations.

Confirm priorities and provide timely approvals.

Key actions

  • Define the pages, screens, or workflows that belong in the project.
  • Separate essential work from later-phase ideas.

Outputs

  • Working scope
  • Delivery phases or milestones
  • Clear out-of-scope boundaries
03

Build

Design and development move together so the project stays coherent from messaging through launch.

Review against the agreed goals, not against moving targets.

Key actions

  • Create the page or interface system around the approved scope.
  • Build responsively with mobile quality and performance in mind.

Outputs

  • Working pages or product flows
  • Responsive implementation
  • Review-ready progress checkpoints
04

Launch

I finish the release cleanly with QA, content checks, and handoff clarity instead of treating launch like cleanup.

Supply final approvals, logins, and launch-day dependencies.

Key actions

  • Run final QA across layout, content, and key interactions.
  • Confirm launch requirements, redirects, metadata, and contact details.

Outputs

  • Launch-ready build
  • Final review pass
  • Deployment or handoff notes
05

Support

After launch, support stays structured so edits, fixes, and new requests do not collapse back into vague project sprawl.

Report issues clearly and group requests when possible.

Key actions

  • Handle post-launch fixes and agreed support tasks.
  • Separate small improvements from new scoped work.

Outputs

  • Stable post-launch support path
  • Clear distinction between support and new project work
  • Practical roadmap for future improvements

A few boundaries keep the project useful.

Feedback stays grouped

Reviews work best when comments are consolidated and tied to agreed checkpoints.

New requests become new scope

If the ask changes materially, it gets treated as new work instead of vanishing into the timeline.

Support is not endless build mode

Post-launch help covers edits, fixes, and practical improvements. Bigger additions become a new phase.